Our Screw Up Can Be Your Payday!
We just filed for an extension on our taxes
and are willing to make you an offer
we hope you can’t refuse.
The last couple of years we have squeaked through the winter months, filed an extension on our tax bill in April, and paid our taxes in August when profits are better.
But we are committed to ending the cycle now! You’d think that after all the successful marketing we have been doing we would have found a solution to the problem by now. You probably could have told us the solution yourselves.
Well, let me tell you, sometimes being a restaurant owner is like being a fish in water: the fish doesn’t know what water is until it is out of it wanting to get back. In our town we get so used to “surviving” – our “quiet months” – that after a while we just take the situation for granted and don’t look to see if there is a way to solve the problem. For example, it took us a while to stop trying to prove we had the “best” food and service and concentrate on thanking you, our loyal clientele, for your continued support. When we did, our sales started to increase very dramatically (thank you, again, for your gracious reciprocation, before I forget). We invited you to celebrate Christmas with us and our “No Peeking” promotion and you did. So, why were we sitting on our hands rather than planning ahead to solve this cash flow problem? Habits. Bad habits.
“My Wife is always right” Yes, here it is in print.
My wife Cheryl said this week “Jonathan, with all the promoting and marketing we’ve been doing, why haven’t we addressed this situation with positive action?”.
“Like what?” I said, thinking she was correct, of course, but also a little defensive. I wanted to be acknowledged, however she was right.
“Like what? Really.” I said again.
“How about a sale of some kind? Something that demands attention, now, so we can pay these taxes off and avoid a majority of the penalties and interest payments of extending. It’s what the big guys do when they want to create some action in the slow times”.
BINGO! She was right and we are going to have a sale to solve this problem and you can benefit. Check it out!
Two Weeks Only
We’re Having a Sale and You Can Really Save.
And it’s a big sale because I just looked at our property tax bill and we need to raise $5,000.00
Yes, that is a big “nut to crack”, but we are motivated
So, what’s our offer?
We will give you a FREE $10.00 Gift Certificate
when you purchase a $25.00 Gift Certificate.
That’s a 40% dividend!
Yes, you could say that we have been stupid to operate this way for so long. We agree. We thought we had this one licked but between gas and the economy it has been an uphill battle. “Cash flow is king,” as they say. Unfortunately, this economic reality can become an excuse for failure rather than a motivator to market and take action. Finally, this year we realized that putting an end to this cycle would require something out of the ordinary.
So, we are taking extraordinary actions to conquer this
extraordinary problem.
Here’s How It Works:
Starting April 15th for Two Weeks Only,
We will allow all our customers to purchase a $25.00 Gift Certificate and get a $10.00 Gift Certificate ABSOLUTELY FREE. The Gift Certificates will make great gifts for those Administrative Assistants. And don’t forget that Mother’s Day, graduation time, Father’s Day and the “Wedding Season” are just around the corner. Surely there is a sibling, mother, father, friend or co-worker for whom you will need a gift in the near future.Heck just use them yourself to save money!
The Sale ends at 6:00 PM this Saturday, April the 30th. Come in, fax us, or email us. If you have trouble contacting us because we are too busy for your call to get through! – we will honor all email requests made by the deadline.
We want to make this easy for you.
We have to make it easy for you.
To order just print this email and fill in the form below and:
1. Fax it to us,
2. Mail it to us,
3. Bring it in, we will issue them on the spot!
4. Email us
5. Call our Office
Thank you.
Sincerely,
Jonathan “Jumpin’ Jonny” Munsell
PS: This is a limited offer. Once we sell $5,000.00 in gift certificates we will end the sale – “Sold Out” – except for email orders before the deadline. Why? $5,000.00 in Gift Card sales will also generate $2,000.00 in Free Gift Certificates. Some prudence on my part seems appropriate.
P.P.S. Don’t tell my Wife I told you about our conversation
To Order
We Need to Know:
The Amount Desired ($25.00 min.): $ ___________________
Denominations Required ____________________________________
Note: Gift Certificates are sold in units of $10.00 and $25.00.
A $50.00 purchase will receive $20.00 in Free Gift Certificates!
A $100.00 purchase receives a $40.00 bonus! Etc.
Your Name: _____________________________________
Your Phone #: ___________________________________
Your Address: ___________________________________
City/State/Zip: ____________________________________
We will follow up each order with a confirmation call.
